1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs?
He has been in the industry for more than 15 years now, starting with professional audio then going up to corporate/commercial installations. He was previously working with a distributor for Harman products in Indonesia where he handled technical support and worked closely with the sales team. He was the one meeting with the customers, doing system design for them, and conduct testing & commissioning as well; apart from that, he conducted training for end users.
Right now, he’s with XXXX as a Chief Technical Marketing where his work is a combination of technical support and marketing activities; he works closely with their dealers, customers (rental companies, SIs, consultants, and audio professionals) in making system design, field support, and more. This role allows him to be involved in understanding customer requirements, developing solutions for them, conducting product demonstrations, and also in-charge of opening new market and business opportunities for different market. His daily role here is divided into 50% technical support and 50% marketing support, where he had to support dealers in their specifications, come up with resolutions, do presentation to them, explain different products, and do field support as well.
2. What skill(s) / experience would you self-describe as strongest or specialist in?
Strongest skill would be his vast experience in the audio industry and business; he started off as an Audio Engineer so he has great experience on the commercial side and also the hands-on technical side of things. Strong relationship within the market, has network with distributors, dealers, SIs, and knows people from different areas that he can leverage for business.
One of the biggest achievements from his career is opening a new market in Indonesia for gaming and commercial installation solutions, he managed to get the product to be selling in the market; he basically connected with communities, influencers, provided them with demonstrations, and they are seeing continuous growth on that. On the commercial side of things, they have seen 200% growth from last year especially on their commercial solutions side.
3. Do you have the lists of key criteria’s according to the clients’ requirements?
He is mostly involved right now with technical support and marketing support but has always worked with sales team in selling to their registered partners; he also has involvement with payment or billing issues. In terms of products, he’s proficient with professional audio products such as speakers, microphones, mixers, and sound processors; only for the Indonesian market. His target industry is mainly rental companies, SIs, and dealers; some of his key customers would include Pasifik Internusa which is an AV/IT Distributor and PT Albeta Sukses Mandiri. He reports directly to the Technical and Marketing Manager based in Indonesia; has one person directly reporting under him.
