- Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs?
She has 3+ years of hands-on experience in digital and influencing marketing. She holds a Bachelor’s degree in Marketing from XXXX University. Her career began as a Digital Marketing Executive at XXXX, where she supported broader digital campaigns across paid social and content, which gave her a foundation in the Japanese social media landscape before she specialized. She then moved to XXXX, a software development company, as an Influencer Marketing Coordinator, where she supported KOL sourcing, contracting, and campaign tracking for the company’s app and platform launches. Most recently, she has been working as an Influencer Marketing Specialist at XXXX, where she owns the influencer marketing program end-to-end, from KPI design and KOL/agency negotiation through campaign execution and post-campaign data analysis.
- What skill(s) / experience would you self-describe as strongest or specialist in?
Her strongest skills are her understanding of major social media platforms and digital trends in the Japanese market, and her ability to design KPIs and optimize campaigns. She tracks platform-specific shifts closely, for example the way short-form video behavior on Instagram Reels and TikTok differs from longer-form YouTube content among Japanese audiences, and adjusts KOL selection and content briefs accordingly. She is also comfortable negotiating with and managing external partners, including KOLs and talent agencies. As a sample, she has worked directly with a mid-sized Japan-based talent management agency, where she negotiated a multi-KOL bundle deal for a product launch campaign, and with an individual tech-focused KOL where she managed the full relationship from briefing and content review through performance reporting. In addition, she has practical experience using AI tools such as ChatGPT to improve workflow, support content planning, and conduct analysis, for example using it to draft first-pass campaign briefs and to help summarize and structure post-campaign performance data before presenting it internally.
- Do you have the lists of key criteria’s according to the clients’ requirements?
She works directly with KOLs, talent agencies, and internal product and marketing stakeholders, mainly running influencer marketing campaigns for software and app products in the Japan market. She has full working knowledge of these processes, as she has been focused on influencer marketing within the software development industry for her entire 3. 6 years specialization.
