1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs?
He has been in the industry for about 33 years now, very experienced in the technical side then progressed into doing regional sales, as well as deep product development for about 1.5 years with amplifiers. Over the years of his career, he has covered quite a bit of segments within the audio industry, also was an integrator and worked with the top integrators within APAC, moved into a distribution business, retail trading business, and worked with a couple of consultants on a freelance basis, mainly for audio designs and requirements.
His last role was with XXXX where he was responsible for 30% of the time in technical training and product sales training, 10% in product development, and the remaining would be pure sales management. Previously, he was with XXXX as a Regional Sales Manager where majority of his role is towards sales and general management including hitting KPIs, meeting up with distributors, working with go-to-market, and product technical training. During the earlier years of his work, he also worked with manufacturers and his first few ones was with XXXX as a Technical Sales Executive/Account Manager and XXXX as a Marketing & Sales Manager for Malaysia.
2. What skill(s) / experience would you self-describe as strongest or specialist in?
Strongest skill would be the combination of his technical expertise and sales ability; he can either go full technical or full sales since he has been doing both for many years now. One of his achievements coming from XXXX was achieving 30% YoY growth for the Malaysia market with the highest grossing sales turnover of 1.1M USD back in 2024; he also achieved 25-30% YoY growth for the Vietnam market with about 6.25M USD in revenue. In his current role, he had the chance to increase the revenue to about 34% in just 12 months for commercial and live audio products; with biggest revenue of 1.1M USD in Malaysian market alone.
3. Do you have the lists of key criteria’s according to the clients’ requirements?
He has more than 25 years of solid experience in doing sales and business development, especially within the audio industry; he hasn’t changed his industry since he started his career. Strongest with the professional audio side and has experience with the entire audio chain including microphones, loudspeakers, network audio, and more usually in B2B models. Domain-wise, he has worked majorly within the hospitality (theme parks), education, government, medical, and even entertainment. Some of his key clients would include Genting Berhad Theme Parks, Marriott Hotels, IHG, Hyatt, and more; his market coverage is the whole APAC including North Asia (China, Japan, Korea) and Southeast Asia.
