- Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs?
He has 4+ years of experience as a Partner Marketing focusing in B2B. He began his career as a Marketing Coordinator at XXXX, an IT company, where his day-to-day work includes supporting the marketing team with email campaign builds, landing page updates, and basic SEO tasks such as keyword research and on-page optimization. This gave him a strong foundation in digital marketing execution and campaign reporting. He then moved to XXXX as a Partner Marketing Specialist, where his role shifted toward client facing work. His daily tasks included planning and executing joint webinars and B2B events with technology partners, coordinating co-branded email and content campaigns, and managing partner marketing development fund (MDF) requests. He worked closely with the channel sales team to align campaign timing with pipeline goals, and regularly liaised directly with partner marketing counterparts to plan joint activities. Currently, he is a Partner Marketing Manager at XXXX, where he owns end-to-end partner-facing campaign execution, including large-scale B2B events both in-person and virtual, co-marketing programs, and partner enablement content. His daily work involves managing event logistics and partner participation, briefing partners on campaign assets, running email marketing and SEO-driven content programs to support partner lead generation, and reporting on campaign performance to both internal leadership and partner stakeholders. Overall, he has led partner-facing campaigns that generated over 500 marketing qualified leads (MQLs) annually through a combination of B2B events, email marketing, and SEO-driven content, and he has organized and executed 10+ partner events per year, including webinars averaging 150+ registrants and in-person events with 80-100+ attendees.
- What skill(s) / experience would you self-describe as strongest or specialist in?
His strongest skills are in B2B event management and partner-facing campaign execution, he has hands-on experience planning and running webinars, trade shows, and co-branded partner events from concept through post-event follow-up, and is comfortable managing multiple partner stakeholders and vendors at once. He also has solid experience in online email marketing building and running nurture and campaign sequences using platforms such as Marketo and HubSpot and SEO for keyword research, on-page optimization, and content-driven organic lead generation using tools such as SEMrush and Google Search Console. He is familiar with a range of IT platforms and marketing technology commonly used in the B2B IT space, including Salesforce, HubSpot, Marketo, Google Analytics, SEMrush, and webinar/event platforms such as Zoom Webinar and Cvent, which he uses to plan, execute, and report on partner marketing campaigns end-to-end.
