Loyalty, SME, CRM, Hospitality, F&B, Retail, Service-based Business

Department: HOT SG
Salary: 7.5K-8K SGD per month

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RECRUITER SUMMARY

HOT SG Sales, Loyalty SME CRM Hospitality F&B Retail Service-based Business, 8K SGD per month

09/07/2025

Candidate Background

Nationality:
Singaporean
Residence:
Singapore
Education:
Bachelor of Business (Marketing & Retail Management) XXXX
Languages:
English – Native Mandarin – Fluent
Experience:
7+ years of experience in the industryBusiness Development Manager at XXXX Sales Executive at XXXX Account Executive at XXXX
Motives:
Is actively looking for a job right now because wants more career growth and wants more experience with startup environment. Open for Sales or Business Development Manager roles.
Current Salary:
6.8K SGD per month
Expected Salary:
7.5K-8K SGD per month
Notice Period:
2 Weeks
Interview Availability:
Requires a day notice

Interview Assessment Notes

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs?
He is a business development professional with over 7 years of experience in B2B sales, particularly in the loyalty, CRM, and retail tech space. He is currently working with a regional loyalty platform where they have successfully onboarded over 100 small businesses, including coffee shops, small restaurants, salons, and gyms, onto a mobile-first loyalty solution. He has also built their outbound sales strategy targeting digitally underserved service providers while collaborating with the product team to refine app UX based on merchant feedback. Before this, he held a sales role at a POS and loyalty startup, and a telco-backed tech reseller, where he focused on selling bundled digital tools to SMEs and franchise groups. His career has been rooted in helping service-based businesses modernize their customer engagement strategies through accessible, cloud-based platforms.

2. What skill(s) / experience would you self-describe as strongest or specialist in?
Strongest skill would be his ability to build trust and drive adoption of loyalty solutions among small business owners through consultative, relationship-based sales. He specializes in grassroots sales strategies such as cold visits, on-site demos, and merchant onboarding, and has a deep understanding of the operational needs of SMEs as well in the F&B, hospitality, and service sectors.

3. Do you have the lists of key criteria’s according to the clients’ requirements?
He has experience selling digital loyalty solutions to SMEs and service-based businesses, so he can leverage this for his next job and is very familiar with the F&B, hospitality, retail, and other service sectors. He has proven ability to work with both independent merchants and franchise groups and is comfortable with B2B field sales, onboarding, and product feedback loops.

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