CSM, CRM, B2C, B2B, SQL, SEA ,VIP Retention, CLV

She is a Customer Success Manager and CRM Expert with over 12 years of experience. In her current role as a Senior Manager at XXXX, she serves as a high-level consultant for top-tier retail clients, bridging the gap between big data solutions and actionable business strategy. Leveraging her deep “Lotte culture” roots, she manages the relationship with Lotte Mart, providing them with sophisticated shopper analysis tools modeled after global leaders like Walmart. She successfully pivoted from B2C retail marketing to B2B consultancy, becoming a subject matter expert in shopper intelligence solutions. She acts as a “product fan,” translating complex data points into compelling narratives that help retailers optimize their inventory, loyalty programs, and shopper engagement. Before this, during her tenure at XXXX as a CDM & Loyalty Manager, she proved her agility by thriving in a “startup-style” environment within a global brand. Upon realizing the need for deeper analysis, she mastered SQL from scratch, earning a professional certificate and being recognized as a top analyst in the Southeast Asia (SEA) region. She led initiatives that resulted in a 60% growth in new shopper recruitment, utilizing lean marketing tactics and rapid data experimentation. She adapted to a lean, fast-paced culture, moving away from rigid hierarchies to drive immediate, measurable results in the fast-moving cosmetic field. Previously, she began her career in the highly competitive world of Korean retail, focusing on the most valuable customer segments. She managed the lifecycle and retention of high-net-worth shoppers, executing data-driven campaigns to maintain loyalty among those with the highest customer lifetime value. Working across both fast-moving goods and luxury segments, she developed a foundational understanding of shopper psychology and segmentation.

2.       What skill(s) / experience would you self-describe as strongest or specialist in?

Strongest skills would be strategic stakeholder, adaptive communication. She excels at acting as the “Hub” between technical teams (analysts and developers) and commercial teams (marketing and sales), ensuring everyone is aligned on the same shopper-centric goals. In her role as a Customer Success Manager, she embraces the challenge of high-stakes client interactions. She uses her communication skills to manage expectations, resolve conflicts, and guide clients through the complexities of retail intelligence. She tailors her communication style based on the environment, showing remarkable cultural and operational flexibility. Whether navigating the structured hierarchy of a Korean conglomerate or the lean, fast-paced environment of a global startup, she adapts her messaging to fit the cultural context and maximize impact. At XXXX, she has evolved into a strategic consultant who doesn’t just “report” data but advocates for solutions, building high-trust relationships with enterprise clients like Lotte Mart.

3.       Do you have the lists of key criteria’s according to the clients’ requirements?

She is a Customer Success Manager and CRM Exper with over 12 years of experience. She is a proved specialist in VIP Retention and CLV optimization and achieved 60% recruitment growth via data-led marketing. She is certified in SQL; expert in shopper-level deep analysis. Moreover, she is adept at managing high-stakes B2B relationships with a focus on retention.