UAT, Salesforce Multi-Cloud, B2C Commerce, Solution Architect, Full Stack

He is a Salesforce Multi-Cloud Architect with a decade of high-level experience delivering enterprise solutions for some of the world’s most recognizable luxury and retail brands. His career began in Pakistan with industry leaders like XXXX and XXXX, eventually expanding to global consultancies such as XXXX and XXXX. He has a distinguished track record of architecting and leading projects for a “who’s who” of international commerce, including L’Oréal, L’Occitane, Cartier, Michael Kors, and Guess. Throughout his career, he has transitioned from full-stack development into strategic leadership roles, including Technical Architect, Team Lead, and Subject Matter Expert (SME), with additional experience overseeing MuleSoft integration projects to ensure seamless data flow between Salesforce and external systems. A specialist in Global Multi-Locale Architectures, he has extensive experience navigating the complexities of the Asia-Pacific (APAC) market, specifically for Japan, Singapore, and Australia. He is adept at engineering solutions that support diverse languages, regional content governance, and varied checkout behaviors within a unified Salesforce framework. His expertise extends beyond the storefront to the entire ecosystem, integrating Commerce Cloud with OMS (Order Management Systems), Marketing Cloud, and Service Cloud to provide a 360-degree customer experience.

2.       What skill(s) / experience would you self-describe as strongest or specialist in?

Strongest skill would be End-to-End Technical Orchestration, operating as a high-functioning Technical Architect and a Senior Delivery Lead. He excels at working directly with business stakeholders to deconstruct complex requirements, analyzing the “pros and cons” of various scenarios, and providing accurate effort estimations that align with commercial objectives. A specialist in team management, he is adept at “drilling down” large projects into manageable components, delegating tasks effectively, and performing rigorous code reviews to maintain institutional quality standards. He provides a steady hand during critical project phases, including User Acceptance Testing (UAT) and complex production releases, ensuring that the final delivery is both stable and fully aligned with the client’s vision.

3.       Do you have the lists of key criteria’s according to the clients’ requirements?

He is a Salesforce Multi-Cloud Architect with a decade of high-level experience; led storefront development for global luxury and retail brands (Cartier, L’Occitane, Forever 21) where content precision is mandatory. Furthermore, he holds Salesforce B2C Commerce Certified Developer credentials and has worked as a Solution Architect and extensive background in Full Stack Development (since 2015) and building complex SFCC Link Cartridges. He has served as a Tech Lead and Solution Architect, overseeing the quality and standards for entire development teams.