Sales

PC Components Peripherals B2C Business Development

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He is currently with XXXX as a Consumer PC Sales Lead where he focuses on the computer business, they have also expanded their business to data center and AI; he’s the one managing the Indonesian consumer market. On a daily basis, he have to manage and develop new businesses in the local market, he engages with OEMs, distributors, retailers, and resellers, to prepare the end user for backend activity. Before this company, he was with XXXX where he managed all HP businesses including consumer, commercial, PC, including printing and supplies. He was also an Account Manager for XXXX where he managed sales, volume per outlet and active outlet performance at different areas of Indonesia. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be channel management since he has been doing that for many years, especially in the Indonesian market. He also aspires to do more regional roles going forward within Singapore, Malaysia, and other country. Strongest soft skill would be negotiation and considers it very important to influence other person to do things with them. The biggest revenue he acquired was about 30M USD for a single sales deal and also sold 10 times of the original 100 units per month that the company was selling before he joined. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has more than 10 years of experience in doing sales and business development, mostly for PC components and peripherals, printing, and more. He mostly sells to end-user since they are doing B2C model; his coverage right now would be Indonesian market. He manages a team of 2-4 people in the team and he reports directly to their VP based in Vietnam.

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Presales Cybersecurity SaaS Microsoft 365 Sales Engineering

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He has been working as Presales Consultant in XXXX where he’s covering about 16 vendors; most of them are cybersecurity companies, some are covering data, and Microsoft solutions. Basically the role involves recruiting partners, training partners, and also helping partners propose solutions based on the customer’s requirements. On a daily basis, he works with both sales & account and business development team to source partners, sell solutions that the company carries as a distributor (Microsoft 365, backup solutions, endpoint management solutions), and so on. Prior to that, he was with XXXX as a Senior Sales Engineer, he was focused back then for infrastructure and CLM solutions; he worked closely back then with financial companies like banks, FSIs, in securing their machine identities. During this time, he worked mostly with AEs in sourcing partners/channels, onboarding them, teaching them the products, and helping them to understand the solution so they can position to their customers. He also worked with XXXX as a Senior Sales Engineer where he mainly focused on endpoint and unified endpoint management space, again on the presales side basically scoping requirements, doing demos, POCs, up to closing the sale. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his exposure in both the technical and business side of things; aside from the technical, he’s also good in qualifying customers against business requirements or if their solution meets the business requirements for the company to actually purchase the product. He always make sure that their solutions meet the commercial/business side of the customers other than just the technical side. 3. Do you have the lists of key criteria’s according to the clients’ requirements? During the earlier years of his career, he was mostly doing post-sales and deployment, so his total years of experience in presales would round up to about 10 years now from XXXX to present; his exposure is mainly within the cybersecurity field. In current company, the products that they carry are cloud-based or SaaS platforms, also integrating Microsoft Office 365; on two previous companies, he also worked on SaaS-based together with on-prem platforms. As a presales consultant, he is strong not just on the technical side but also on the commercial side of things; can handle conversations with key people in companies.

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Presales Technical Sales Hardware Collaboration Portfolio POC

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? She has around 5 years of experience in customer-facing space focusing on enterprise customers across the Southeast Asia. She started off her career being a front-end developer at XXXX and also a Data Analyst for XXXX. Then she transitioned into the sales industry and was a Technical Solutions Specialist for XXXX, where she supported collaboration portfolio for mid-market and small business customers; their portfolio that time included calling, meeting, messaging, and contact center for all the environments like cloud, hybrid, and on-prem. Her most recent role was with XXXX as a Presales Technical Manager where she again covered their collaboration portfolio but much smaller, only focused on video collaboration in the workplace transformation. In summary, her experience has always been related to customer-facing from the discovery call until POCs or deployment, where she worked closely with partner teams or local distributors. On a daily basis on that last two roles, she would be meeting with their customers and learning deeper about the products or solutions they were selling since they release new ones every day; some other time, she just study their solutions. She covered the whole ASEAN market back then but would only do more of online meetings. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be her customer-facing capabilities since she has been doing this for the past 5 years; she loves learning more about challenges of their customers, being able to resolve them by matching their solutions based on their needs as well. On top of that, she is good in getting customer trust and building relationships with them even though she’s only meeting them online. During her time with XXXX, she has been selected multiple times for an internal demo quarterly quiz and received a Game Changer award even though she’s still new to the sales industry and collaboration portfolio. For XXXX, she received a Big Win award where she worked on a big deal for them. 3. Do you have the lists of key criteria’s according to the clients’ requirements? She has 5 years of experience in doing technical sales/presales and about a year or two in doing development roles. She would be interested on doing presales or related roles within the SaaS industry.

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Professional Audio Microphones Mixers LMS Speakers Rental Company SI Retail Government

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? Right now, he’s working with XXXX as a Business Development/B2B Sales; they are a distributor of the biggest brands in the market including Meyer Sound, Electro-Voice, and Proel from Italy. In his role as a business development, he handles the sales distribution for customers such as SIs, dealers, retail, and also rental companies in Jakarta. His total years of experience would round up to about 6 years now and also worked with XXXX as a Sales and Marketing guy; they were the biggest distributor in Indonesia especially in the professional audio industry and he managed the sales activity together with marketing activities. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his experience within the professional audio industry and the network he has within the market; he knows all the retails, rentals, SIs, brands both locally and internationally, and the competitors as well. One of the biggest sales/revenue he generated was about 2B IDR from the retail side. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has about six years of experience in doing sales and business development, with the same number of years in the audio industry; he has strong exposure with professional audio including microphones, mixers, speakers, LMS, and similar equipment. Most of his customers are rental companies, SIs, retail, government, and such within the Indonesian market. He is an individual contributor right now and reports directly to the Business Owner in Indonesia.

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Professional Audio Musical Instruments B2B Government Speakers Microphones

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He has been in the sales industry initially selling musical instruments then later on professional audio products for the Indonesian market, for about 10 years now. Right now, he’s with XXXX as a Country Manager where he leads sales operations, drive revenue growth, develop key client and partner relationships; he’s also the one executing sales strategies to achieve business targets for the company. On a daily basis, he follows up with their customers including rental companies, churches, theme parks, and more. Previous to this, he was with XXXX as a Senior Sales Representative where he was involved with B2B and B2C and also the same role with XXXX where he also took on a B2B role. Other roles prior to that would include XXXX and XXXX as a Sales Representative. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his confidence in generating sales since he has been doing it for the past 10 years. He is comfortable both working in teams and individually, mostly B2B and B2C. His biggest sales last year was with a rental company, generating about 12B IDR. 3. Do you have the lists of key criteria’s according to the clients’ requirements? Has 10 years of experience in doing sales, both B2B and B2C. His first three years was spent within the musical industry and the last seven years within the professional audio industry; he has sold products including active speakers, microphones, cables, and the other part would be components which he sells to service centres or to manufacturers. Some of the domain and industry he has worked with includes government, theme parks, churches, and musical; he’s mostly experienced within the local Indonesian market. He is currently managing about three people in his current team and he reports directly to the CEO based in Indonesia. Some of his key clients are Trans Studio and Taman Safari.

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Business Development Professional Audio Hospitality Government Entertainment

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He has been in the industry for about 33 years now, very experienced in the technical side then progressed into doing regional sales, as well as deep product development for about 1.5 years with amplifiers. Over the years of his career, he has covered quite a bit of segments within the audio industry, also was an integrator and worked with the top integrators within APAC, moved into a distribution business, retail trading business, and worked with a couple of consultants on a freelance basis, mainly for audio designs and requirements. His last role was with XXXX where he was responsible for 30% of the time in technical training and product sales training, 10% in product development, and the remaining would be pure sales management. Previously, he was with XXXX as a Regional Sales Manager where majority of his role is towards sales and general management including hitting KPIs, meeting up with distributors, working with go-to-market, and product technical training. During the earlier years of his work, he also worked with manufacturers and his first few ones was with XXXX as a Technical Sales Executive/Account Manager and XXXX as a Marketing & Sales Manager for Malaysia. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be the combination of his technical expertise and sales ability; he can either go full technical or full sales since he has been doing both for many years now. One of his achievements coming from XXXX was achieving 30% YoY growth for the Malaysia market with the highest grossing sales turnover of 1.1M USD back in 2024; he also achieved 25-30% YoY growth for the Vietnam market with about 6.25M USD in revenue. In his current role, he had the chance to increase the revenue to about 34% in just 12 months for commercial and live audio products; with biggest revenue of 1.1M USD in Malaysian market alone. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has more than 25 years of solid experience in doing sales and business development, especially within the audio industry; he hasn’t changed his industry since he started his career. Strongest with the professional audio side and has experience with the entire audio chain including microphones, loudspeakers, network audio, and more usually in B2B models. Domain-wise, he has worked majorly within the hospitality (theme parks), education, government, medical, and even entertainment. Some of his key clients would include Genting Berhad Theme Parks, Marriott Hotels, IHG, Hyatt, and more; his market coverage is the whole APAC including North Asia (China, Japan, Korea) and Southeast Asia.

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Marketing Professional Audio Renewable Energy Live Portable Speakers HiFi Distributors Partners

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? His background is a combination of brand marketing, sales development, and international business; although a lot of his job title is on the marketing side, he has always been commercially-focused. He was previously the Manager of Marketing for XXXX, was in that company for about 6 years, and worked across a portfolio of British brands like Wharfedale, Quad, Mission, and Audio Lab. He worked closely back then with the global sales team, distributors, market development team, also product positioning, and was involved with a lot of R&D activities as well such as product design and launches; he was reporting to the General Manager back then from the UK. After that, he moved to XXXX as a Director of Brand Marketing, where his responsibilities included sales and marketing, monitoring performances across different region, led the team of global sales strategy, business development, client relationship, and such. His most recent role was with XXXX as the Brand Marketing Director/Consultant, where he helped them develop the whole business and branches in Mainland China. He worked together with his Sales Director and was reporting to the Business Owner in Shenzhen; he set up their sales strategy for both B2B and B2C businesses which he also oversaw the distribution, and worked together with different teams such as marketing, HR, finance, sales, and so on. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his good sales and marketing leadership, especially within the audio industry; he’s good with choosing the right sales partners, understanding the market, and then giving the right product positioning. He also considers himself with solid marketing background and has great exposure with the commercial side. During his time with XXXX, they owned about 10 British brands and he oversaw about 4 core brands which he worked out together with the marketing team (marketing assets, promotion) and was eventually successful; he also rebranded the company to Made in UK products which boosted the sales to about 20%, he also managed to get 200M USD sales revenue for them previously during his first year. In his current company, since he only worked for about a year and was only a consultant, he managed to get the sales up to 100K USD for their B2C business. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has about 7-8 years of total experience in doing sales, mostly together with his marketing responsibilities; he has been involved within the audio industry for the past 3 years as well as renewable energy, and even agriculture industry. On his last role, he was mainly exposed with professional audio including live portable speakers, sound installation for cinema, or theatres, and so on; for XXXX, he was mainly responsible for HiFi products. He is mostly responsible for distributors and partners, as well as retailers; covers the whole APAC, US, Europe, and some Africa and Middle East as well. When it comes to management, he managed about 12 people previously and about 18 people in his latest role, all reports directly to him.

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Professional Audio Business Development Consumer Audio Media Government Corporate

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He’s currently working with XXXX as the Country Sales Director responsible in taking care of all the business in China including taking over sales and marketing sides. His main job is to create and build business from zero to one; he was the first sales and marketing guy for them in China and he helped them build their business from scratch and after a year, he has built the local business especially within the ecommerce side. On a daily basis, he runs the business and works with a lot of third parties from the retail and ecommerce, work with distributors and partners to do business operation for their company, guide people on how to do marketing and brand building, do a lot of sourcing and connection between suppliers and factories, and lastly, touch the financial and legal things. He also spent about 2 years in XXXX as a Deputy General Manager, they were an exclusive distributor for Meyer Sound (professional speaker manufacturer based in the US) and Yamaha, where he set up the office in Beijing and helped them create the vertical focus, business structure, and so on. Before this, he was a Senior Director for XXXX and was there for almost 11 years; he initially started as a Regional Sales Manager then left them as a Senior Director of Sales and Marketing. During that time, he was taking care of the businesses in Greater China and South Korea, mainly for microphones, professional audio, and some consumer audio as well. Before these three companies, he has worked for other audio-related companies and roles, doing particularly sales, marketing, business development, and helping the business create and build strategy to generate more revenue. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his confidence in doing business, helping overseas company set up businesses in Greater China (Hong Kong, China, etc.), formulate business strategies, and build something from zero to one. During his time with XXXX, he was the first one to develop their sales and marketing, build the sales strategy, the brand, go-to-market, and did direct sales as well. When he joined his previous company, their revenue for the GCRK is about 40M USD and when he left after 10 years, the total revenue for the company was 100M USD which was more than doubled from when he joined; he helped the company build the team as well from himself to about three offices now in Mainland China. 70% of that 100M USD is from their B2B businesses and the remaining would be coming from the created B2C business with JD.com and Temu. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has 15 years of experience in doing sales and business development, also involved on the marketing side of things. He has been in the audio industry since the earlier years of his career and is strongest with professional audio (professional microphones, wireless mics, headphones) while having the experience with consumer audio as well (earphones, consumer microphone, etc.). In terms of the industries, he has mainly worked with e-commerce (JD.com, Temu, Alibaba) and for the 2B, he has sold to media (broadcasters, radio), theatre, government, and even corporate; some of his key clients would are CCTV, Shanghai Disney, Universal Studio Beijing, and Alibaba office in Hangzhou. His market coverage for now is focused within the Greater China Region (China, Hong Kong, Taiwan, Macau) and South Korea. Right now, they only have three person in the team but works with a lot of third parties (distributors/partners) but back in Shure, he handled 4 direct reports and a total of 18 people in the team; he reports directly right now to the CEO based in Germany.

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Professional Audio Commercial Audio Hospitality Government Audio Video Systems

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He has been working remotely for more than 15 years now and is specialized in the APAC region for a number of years now. His first job was with XXXX as a Project/Design Engineer where he worked on projects including one with Petronas Twin Towers as one of his first few AV projects back then. Then he hopped into another system integrator company called XXXX as a Senior Systems Integration Manager, did more audio/AV projects during that time. His first big stint was jumping to an American manufacturer called XXXX as the APAC Region Technical Sales where he was involved mainly on the professional audio side although they do have the consumer and automotive legs as well; he got the opportunity go back and forth to the JBL’s headquarters in LA during that time. After a good number of years there, he moved to another brand called XXXX, under their commercial audio side, he was there as a Technical Manager where he worked mostly on the Audio DSP and Computerized Digitized Audio products. From there, he joined another audio manufacturer called XXXX as a Product Manager and Technical Writer, responsible for the whole APAC; he liaise with which products to make back then with engineers from Italy, how they move forward with the company, and so on. Due to COVID, he had to move to XXXX, another brand specializing in Audio DSP, as a Regional Sales Manager where he had a very good sales performance and had a lot of orders, but due to chip shortages during that time, they cannot be shipped and he had to be released from the company. He is currently working with XXXX, a European loudspeaker manufacturer, as an International Sales Manager where he is responsible for collecting orders that goes to the HQ, travelling to different Asian country bi-weekly to visit end users, visit trade shows, customers who have purchased the products, do trainings, and also education programs. He constantly does meeting with distributors on a day-to-day basis and is an ongoing operation for them. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his deep exposure and knowledge within the audio and video systems, including some of intercom systems used in stage systems, and so on. He also have a lot of certifications on top of his practical experience and he likes to keep himself updated throughout the years with new technologies. On top of these, he speaks almost every language within the APAC region and is a very flexible person, knows the cultures of different countries, and leverages that when selling their products; he’s also reliable and can always deliver the solutions that their customers require, and considers himself a leading player. He’s good with positioning a particular brand or product in the market and is good with communicating to local and HQ teams. One of his biggest sales was back in XXXX, where he managed to achieve up to 10M USD accumulated revenue for the APAC region. In his current role, he has managed to grow the market from 2M EUR to 4M EUR in just a few years; he considers it big achievement since the brand is not well-known unlike the big brands in the market. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has more than 15 years of hands-on experience in doing B2B sales and business development, although he has been within the audio-video industry from the beginning of his career; did different roles including Project/Design Engineer, System Integration Manager, Product Manager, and even Technical Writer. He has been taking care of the APAC region since 2008 and has touched every market both North Asia and Southeast Asia; one of his biggest country right now is Mainland China which makes up 60% of their business right now. His main focus is from commercial and professional audio, also did a bit of consumer audio during the earlier years of his career; he covers different markets including hospitality, education, government sectors, and more. He mostly manages their distributors per region and some of the biggest key accounts for them can be found in either China or India. He’s currently the only person in APAC for them and but can definitely manage a team if given the chance; he’s reporting to the Chief Sales Office based in Germany

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Professional Audio B2B Hospitality Government School Consulting

1. Could you introduce yourself and tell us about you? Your current / recent jobs and employers? Previous companies and jobs? He has 10 years of experience in the audio sales market, especially in Indonesia; he started his audio background in XXXX, a professional distributor, as a Business Development Manager where he managed all the XXXX products line up, he was developing the direct and indirect sales during that time. During that time, they won the Jakarta International Stadium project, one of the biggest stadiums in ASEAN. After that, he was hired by XXXX in Indonesia as a Sales Manager where he managed 100% indirect sales, more on the retail side and system integrator side; he also developed his skills on how to penetrate into the retail market in Indonesia, working with different culture and people, and so on. He acquired strong expertise during that time with both professional products and developing project SOPs; he opened 5 non-entertainment channels, system integrator, and achieved about 106% sales growth for himself. Right now, he’s with XXXX as a Country Sales Manager where he’s developing SOPs, sales strategies, KPIs, and so on. They have 6 system integrators right now and about 7 dealers on agreement, always winning good projects in Indonesia including one from IKN Nusantara Hotel, British School Project, and more. 2. What skill(s) / experience would you self-describe as strongest or specialist in? Strongest skill would be his great understanding of the market, he loves to listen, and spend his time in understanding what is needed, how to develop the strategy, and how to manage reactions from his customers; he needs to be creative in delivering their solution for the Indonesian market. During his time with XXXX, he secured a 410K USD revenue with their Jakarta International Stadium project and a few more with 75K-160K USD range for Presidential Palace and DKI Jakarta City Hall. He also won a British School Project for about 300K USD in amount; he considered that as one of his biggest projects in current company. He also managed to achieve 106% on his yearly target of 18M USD in XXXX. 3. Do you have the lists of key criteria’s according to the clients’ requirements? He has been in the Sales space for about 10 years now, mainly focused on the audio industry including professional audio and commercial audio; his experience is mainly B2B with hospitality, schools, government, and consulting. Their solutions differ from time to time since he’s in the consulting side, and some of their solutions are 60% on the retail side and 40% from the project side such as installation of sound systems, and all. He is managing about 7 direct reports, all based in Indonesia; he reports to the Indian General Manager for APAC, based in Indonesia/China.

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